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2017-01-29:
IGR Unveils It's Vibrant New Branding

 
 

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Bingham Cup 2018 Press Release Document

International Gay Rugby has unveiled its new branding to coincide with the launch of the Bingham Cup logo for Amsterdam 2018.

The design, created by Nathan Hagan of the Washington Scandals came first in a recent vote by the IGR member clubs after the Trustees asked the membership for feedback on three potential new brands. Nathan's winning design was enhanced to produce our vibrant new logomark, formed by the coming together of four twisting coloured bands, which were created to symbolise the energy of the game of rugby, as well as offering a nod to the rainbow flag associated with the LGBT community.

The logomark will be used across all three of the IGR brands, each with its own, unique colour scheme. IGR will be represented in shades of blue, a colour associated with depth and stability. IGRC is depicted in strong, vivid tones to represent the dynamic, warm nature of IGR's social media channels. The Bingham Cup logomark will be the only brand identity that will change from tournament to tournament, with its current incarnation - designed by Frans Verschuren and his team from the Lowlanders – featuring the red and black of the city’s coat of arms, shocking pink to represent a vibrant gay community, and orange, the national colour of the Netherlands. These are also accompanied by three St. Andrew crosses, the symbol of the city of Amsterdam itself, which also feature in the coat of arms of Amstelveen, where the tournament takes place.

Full guidelines about using of the new IGR branding on your website, letter heads etc. will be made available very soon. In the meantime, all enquiries regarding the use of the logomark should be directed to IGR Vice Chair, Adam Wide at adam.wide@igrugby.org.

Bingham Cup 2018 Press Release Document


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